Nearly 183 mln US users access online videos in October

Friday 16 November 2012 | 10:43 CET | News
About 183 million US internet users watched more than 37 billion online content videos in October, while video ad views reached nearly 11 billion, according to a study by comScore. Google sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in October with 153.2 million unique viewers, followed by Yahoo! sites with 55.3 million, NDN with 53.2 million, Vevo with 53.1 million and AOL with 53.1 million. More than 37 billion video content views occurred during the month, with Google sites generating the highest number at 13 billion, followed by AOL with 711 million. Google sites had the highest average engagement among the top ten properties. Americans viewed nearly 11 billion video ads in October, with each of the top five video ad properties delivering more than 1 billion video ads. BrightRoll Video Network captured first place with more than 1.8 billion ads, followed by Google sites with more than 1.7 billion, Hulu with 1.5 billion, Liverail.com with 1.2 billion and Adap.tv with 1.1 billion. Time spent watching video ads totalled 3.8 billion minutes, with BrightRoll Video Network delivering the highest duration of video ads at 897 million minutes. Video ads reached 52 percent of the total US population an average of 68 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 59, while Google sites delivered an average of nineteen ads per viewer. YouTube partner data revealed that video music channel Vevo maintained the top position in the ranking with 52.2 million viewers. Machinima climbed into the number two position with 35.1 million viewers, followed by Maker Studios with 28.9 million, Warner Music with 26.3 million and Fullscreen with 25.1 million. Machinima demonstrated the highest engagement (49 minutes per viewer) followed by Vevo (39 minutes per viewer). Vevo streamed the greatest number of videos (603 million), followed by Machinima (521 million).

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Categories: Internet
Companies: Adap.tv / AOL / Google / Hulu / Vevo / Warner Music / Yahoo! / YouTube
Countries: United States
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