Nearly 201.4 bln videos viewed online globally in October

There were 201.4 billion videos viewed online from a home or work location around the world in October, with the global viewing audience reaching 1.2 billion unique viewers aged 15 and older, according to a study by comScore. Google sites led as the top global video property with nearly 88.3 billion videos viewed during the month, accounting for 43.8 percent of all videos viewed globally. YouTube.com was the key driver, accounting for more than 99 percent of videos viewed on Google's sites. China-based Youku was the second largest video property globally with 4.6 billion videos viewed in October (2.3 percent global share), followed by Vevo with nearly 3.7 billion videos (1.8 percent share). YouTube is an important channel for Vevo, with over 97 percent of Vevo videos viewed on the company's YouTube channel. Viewers in Canada and the US averaged the highest number of videos per viewer in October, at 304 videos and 286 videos, respectively. Viewers in the UK averaged nearly 269 videos per viewer during the month, while viewers in Turkey and Germany both watched an average of 251 videos. Nearly 93.6 percent of internet users in Turkey watched at least one video online during the month, followed by Canada with 90.9 percent of web users consuming video. Other European markets that ranked in the top ten were Spain and France with nearly 89 and 87 percent reach of online video amongst their internet populations. An analysis of the top video properties for the European markets reveals Google Sites, buoyed by YouTube, is the top property for each of these countries. Google sites accounted for at least 34 percent of all videos viewed in the month for each country and more than half of all videos viewed in Italy. Google Sites also exhibited high rates of viewer engagement in each of the European markets, with viewers spending at least four hours on the property in October.