Nokia announced the new brand HERE for its map and location services, as part of efforts to expand the services beyond its own devices. Under the HERE brand, the company is launching a maps application for iOS devices. Based on HTML5, it will include offline capabilities, voice-guided walk navigation, and public transport directions. The app should be available for free download from Apple's App Store in the coming weeks, Nokia said.
Nokia also announced a partnership with Mozilla to bring location services to the upcoming Firefox OS. A mobile web version of HERE Maps for the Firefox OS will debut next year. Nokia also demonstrated an Android OS-based reference application and announced plans for the launch of a HERE SDK for Android OEMs in early 2013. This will help developers create apps for Android with Nokia's location content.
Finally, Nokia announced the planned acquisition of California company Earthmine. The company's reality capture and processing technologies will help enhance HERE's 3D map-making capabilities. Nokia expects the transaction to close by the end of 2012. Nokia latest effort in 3D maps is the LiveSight feature on camera phones to create an augmented reality view of the world. Nokia City Lens, offered on Lumia devices, is the first application to make use of LiveSight.
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