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Recent Research

Dutch market leader Nokia losing ground to competitors

Dutch market leader Nokia losing ground to competitors

Brief: 20 Nov 2009
In the past year, Nokia and Samsung have been the most used and promoted handset brands in the Dutch mobile market. Nevertheless, it is clear that Nokia in particular is losing ground to competitors such as LG, Samsung and dedicated smart phone players such as Apple, HTC and Blackberry, despite being one of the most heavily promoted brands. This research brief focuses on mobile phone brands in the Netherlands and is based on findings from Telecompaper's Consumer Panel and one chart from the recent released report "Dutch Mobile Promotions Q3 2009".
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