Numericable enters French mobile market

French cable operator Numericable will launch a Sim-only mobile phone service including unlimited calls on 16 May, company secretary Jerome Yomtov told AFP. Numericable is entering the mobile market with the best value-for-money service available, the executive said. Unlimited calls to fixed and mobile numbers in France, unlimited SMS and unlimited mobile internet (at 3G speeds up to 500 MB) will cost Numericable cable customers EUR 24.90 a month. Others will pay EUR 49.90 for the same service. The operator does not see subsidising mobile devices as part of its remit. "Our job is to offer the best possible service plans. Mobile phones are a different business. That of an electronic products retailer", he said. Numericable's new mobile service will be sold at its website and call centres, and at 200 Numericable branches. One day before Numericable unveiled its service launch to AFP, Les Echos wrote that the cable operator had a mobile network roaming deal in place with Bouygues Telecom and recently opened a website and a Facebook account to announce the advent of a mobile revolution. It did so as a teaser, without revealing the brand.