Openwave, Amobee unveil mobile ad platform alliance

Mobile software developer Openwave Systems and mobile advertising specialist Amobee Media Systems have joined forces to develop an end-to-end advertising ecosystem solution for interested mobile operators. Openwave and Amobee intend to create this solution by combining Openwave's Amplicity platform and Amobee's carrier-grade mobile advertising platform. The joint solution will enable mobile operators to offer advertisements that are more relevant to the subscribers based on subscriber data. In addition, the joint solution will employ a complete end-to-end mobile advertising solution which will include a comprehensive set of mobile media services, enabling advertisers to manage brand building and seamlessly rollout highly-targeted mobile advertising campaigns.