Personal signs agreement with WhatsApp

News Wireless Argentina 11 AUG 2014
Personal signs agreement with WhatsApp
Argentine mobile telephony operator Personal has signed an agreement with WhatsApp to jointly offer benefits and promotions to Personal's subscribers and users of the messaging application. Under the long-term agreement, both firms will offer promotions for the sale of handsets, data plans including messaging services, roaming packs and SMS. The initial co-marketing action includes free Whatsapp messaging service for new mobile subscribers with fixed contract. Personal is the mobile arm of Telecom Argentina.

Categories:

Mobile

Companies:

Personal,  Telecom Argentina,  WhatsApp

Countries:

Argentina

Tags:

Voice services, Messaging, Cooperations & alliances, Consumer, Marketing - Branding

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ARGENTINA 31 JUL 2014

Personal's revenues up 12.6% in Q2

Argentine mobile operator Personal, the mobile arm of Telecom Argentina, recorded revenues of ARS 4.409 billion in the second quarter of the year, up 12.6% compared to ARS 3.915 billion in the same quarter the previous year. The operator ended the quarter with 19.77 million subscribers, surging 2.4 percent from 19.307 million at the end of the second quarter of 2013. Mobile telephony Arpu reached ARS 70 at end-Q2, climbing 9.7 percent year-on-year.

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