
Personal signs agreement with WhatsApp

Argentine mobile telephony operator Personal has signed an agreement with WhatsApp to jointly offer benefits and promotions to Personal's subscribers and users of the messaging application. Under the long-term agreement, both firms will offer promotions for the sale of handsets, data plans including messaging services, roaming packs and SMS. The initial co-marketing action includes free Whatsapp messaging service for new mobile subscribers with fixed contract. Personal is the mobile arm of Telecom Argentina.
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