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RealNetworks selects ClipSync viewer engagement platform
Tuesday 12 July 2011 | 11:06 CET |
News
Digital entertainment services company RealNetworks has made an investment in social TV platform ClipSync. For the second consecutive year, ClipSync is the viewer engagement platform for SuperPass, the online video and VIP premium programming service from RealNetworks. The SuperPass subscription service offers reality TV show fans VIP access to live video, behind-the-scenes, uncut, unaired, unedited content and interactive community features. The foundation of this service is a partnership with CBS tied to the television series Big Brother. Users with a RealNetworks SuperPass membership have access to live streaming video from inside the Big Brother house and access to hours of content over the summer season. Users also can participate in community viewing and conversation, audience voting, content sharing, trivia and games, all integrated through ClipSync. RealNetworks and ClipSync are working to extend this social TV platform to other shows with broadcast and online audiences who desire digital content and a social connection to the shows and characters they follow. Details of the investment were not disclosed.
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