Roamware offers Dynamic Call Rating for mobile traffic

US mobile roaming services developer Roamware has launched Dynamic Call Rating, which enables mobile network operators to monitor and analyse mobile phone traffic levels for a specific location and offers customers incentives to use their phones during off-peak periods for network capacity utilisation. Mobile operators are required to set up radio access networks (RANs) to provide mobile coverage for customers. Dynamic Call Rating offers discounts for customers to use their mobile phones during low traffic periods to raise RAN capacity utilisation. The service has the option of sending a data message to customers informing them about the level of discount available and the time period of the discount. Based on the network load analysis, the service offers a variable discount to subscribers using various communication channels like mobile broadcast, SMS and on-demand query from the subscriber. Dynamic Call Rating enables mobile operators for network resource utilisation, subscriber affinity and voice revenue. The service provides subscribers with discounts to use their mobile phones for longer periods of time when the discount level is high.