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Mobile & Wireless

Samsung starts S III ad campaign in Thailand

Thursday 6 September 2012 | 10:21 CET | News
Samsung is boosting its ad budget in Thailand to consolidate its market position in smartphones, a pre-emptive strike against the arrival of Apple's iPhone 5 in October, writes the Bangkok Post. The South Korean firm has slated its highest-ever advertising budget to promote the Galaxy S III smartphone. Samsung began a campaign called Galaxy S III Society to expand its user base. The company expects to sell more than 19 million Galaxy S III smartphones globally by September. Songklod Wongpeng, a telecommunication accounts manager at the research firm GfK, said competition in high-end smartphones priced above THB 20,000 will intensify in the fourth quarter with the arrival of the iPhone 5. While Wongpeng acknowledged Apple's dominance of the smartphone market, he said Samsung is quickly closing the gap with its Galaxy S III and Galaxy Note hybrid. Samsung will roll-out the Galaxy Note II in Thailand in October.

Categories: Mobile & Wireless
Companies: Apple / Samsung
Countries: Thailand
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53%
of mobile telephone advertisements is on a Samsung handset (gross spendings)
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