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Mobile & Wireless

Samsung starts S III ad campaign in Thailand

Thursday 6 September 2012 | 10:21 CET | News
Samsung is boosting its ad budget in Thailand to consolidate its market position in smartphones, a pre-emptive strike against the arrival of Apple's iPhone 5 in October, writes the Bangkok Post. The South Korean firm has slated its highest-ever advertising budget to promote the Galaxy S III smartphone. Samsung began a campaign called Galaxy S III Society to expand its user base. The company expects to sell more than 19 million Galaxy S III smartphones globally by September. Songklod Wongpeng, a telecommunication accounts manager at the research firm GfK, said competition in high-end

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Categories: Mobile & Wireless
Companies: Apple / Samsung
Countries: Thailand
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