0
Mobile & Wireless

Samsung starts S III ad campaign in Thailand

Thursday 6 September 2012 | 10:21 CET | News
Samsung is boosting its ad budget in Thailand to consolidate its market position in smartphones, a pre-emptive strike against the arrival of Apple's iPhone 5 in October, writes the Bangkok Post. The South Korean firm has slated its highest-ever advertising budget to promote the Galaxy S III smartphone. Samsung began a campaign called Galaxy S III Society to expand its user base. The company expects to sell more than 19 million Galaxy S III smartphones globally by September. Songklod Wongpeng, a telecommunication accounts manager at the research firm GfK, said competition in high-end smartphones priced above THB 20,000 will intensify in the fourth quarter with the arrival of the iPhone 5. While Wongpeng acknowledged Apple's dominance of the smartphone market, he said Samsung is quickly closing the gap with its Galaxy S III and Galaxy Note hybrid. Samsung will roll-out the Galaxy Note II in Thailand in October.

Categories: Mobile & Wireless
Companies: Apple / Samsung
Countries: Thailand
::: add a comment
This article is part of dossier

iPhone 5


Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






9%
of UPC broadcast customers consider changing providers
Netherlands  |  2014 Q1

Calendar   /   Industry Events

24 Apr Sequans Q1 2014
24 Apr Millicom Q1 2014
24 Apr Broadcom Q1 2014
24 Apr Time Warner Cable Q1 2014
24 Apr Sonus Networks Q1 2014
24 Apr Verisign Q1 2014
24 Apr Microsoft fiscal Q3
24 Apr Freescale Semiconductor Q1 2014
24 Apr Mobistar Q1 2014
24 Apr Amazon.com Q1 2014
24 Apr Netgear Q1 2014
24 Apr Shoretel fiscal Q3
24 Apr Mail.ru Q1 2014
24 Apr Internap Q1 2014
24 Apr MTN Q1 2014
24 Apr AltiGen Communications fiscal Q2
24 Apr Verizon Q1 2014
24 Apr Bharti Infratel Q4 2013-14
24 Apr Telecoms Fraud Management and Revenue Assurance World Summit 2014
25 Apr KPN Q1 2014
25 Apr Tele2 Q1 2014
25 Apr Orange Poland Q1 2014
25 Apr FET Q1 2014
28 Apr China Telecom Q1 2014
28 Apr EE Q1 2014
28 Apr Meru Networks Q1 2014
28 Apr NEC FY 2014
28 Apr Charter Communications Q1 2014
28 Apr Telenet Q1 2014
28 Apr STMicroelectronics Q1 2014
::: More Calendar Items