0
Mobile & Wireless

Samsung starts S III ad campaign in Thailand

Thursday 6 September 2012 | 10:21 CET | News
Samsung is boosting its ad budget in Thailand to consolidate its market position in smartphones, a pre-emptive strike against the arrival of Apple's iPhone 5 in October, writes the Bangkok Post. The South Korean firm has slated its highest-ever advertising budget to promote the Galaxy S III smartphone. Samsung began a campaign called Galaxy S III Society to expand its user base. The company expects to sell more than 19 million Galaxy S III smartphones globally by September. Songklod Wongpeng, a telecommunication accounts manager at the research firm GfK, said competition in high-end smartphones priced above THB 20,000 will intensify in the fourth quarter with the arrival of the iPhone 5. While Wongpeng acknowledged Apple's dominance of the smartphone market, he said Samsung is quickly closing the gap with its Galaxy S III and Galaxy Note hybrid. Samsung will roll-out the Galaxy Note II in Thailand in October.

Categories: Mobile & Wireless
Companies: Apple / Samsung
Countries: Thailand
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






19 hours
Dutch triple-play consumers spend on average 19 hours per week on the internet
Netherlands  |  2014 Q2

Calendar   /   Industry Events

23 Oct Telenet Q3 2014
23 Oct Tele2 Q3 2014
23 Oct Rogers Communications Q3 2014
23 Oct Telekom Austria Q3 2014
23 Oct America Movil Q3 2014
23 Oct Orange Q3 2014
23 Oct Sonus Networks Q3 2014
23 Oct Sequans Communications Q2 2014
23 Oct Altera Q3 2014
23 Oct Nokia Q3 2014
23 Oct ADVA Optical Networking Q3 2014
23 Oct Synaptics Q3 2014
23 Oct Microsoft Q1 FY 2014/15
23 Oct Comcast Q3 2014
23 Oct Ingram Micro Q3 2014
23 Oct Amazon.com Q3 2014
23 Oct Netgear Q3 2014
23 Oct ShoreTel Q1 FY 2014/15
23 Oct 2nd Enterprise Mobility China Summit 2014
24 Oct DNA Q3 2014
24 Oct Belgacom Q3 2014
27 Oct Ooredoo Q3 2014
27 Oct PMC-Sierra Q3 2014
27 Oct Twitter Q3 2014
27 Oct Meru Networks Q3 2014
27 Oct Net Insight Q3 2014
27 Oct Telecoms Social Network Summit
28 Oct Internap Q3 2014
28 Oct Extreme Networks fiscal Q1
28 Oct Synchronoss Q3 2014
::: More Calendar Items