Sky, Mediaset deny agreement on football rights

Monday 23 September 2013 | 11:59 CET | News
During the IT Media Consulting conference, Italian broadcasters Sky Italia and Mediaset have denied any collusion regarding the sale of the TV rights to football matches in the Serie A. Sky Italia CEO Andrea Zappia said the real anomaly is that Italy is the only country where there is no exclusivity in the sale of football rights, adding that there is not a sale per product, but rather per platform. The result is a devaluation of the product and a negative impact on operators' profits.

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Categories: Broadcast & Satellite
Companies: Mediaset / Sky Italia
Countries: Italy
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