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Broadcast & Satellite

Sky, Mediaset deny agreement on football rights

Monday 23 September 2013 | 11:59 CET | News

During the IT Media Consulting conference, Italian broadcasters Sky Italia and Mediaset have denied any collusion regarding the sale of the TV rights to football matches in the Serie A. Sky Italia CEO Andrea Zappia said the real anomaly is that Italy is the only country where there is no exclusivity in the sale of football rights, adding that there is not a sale per product, but rather per platform. The result is a devaluation of the product and a negative impact on operators' profits.

Zappia pointed out that the TV industry has the lowest profitability in Europe, plus there is an anomaly in the excessive abundance of DTT channels (120), which is unique in Europe, he said. Mediaset board member Gina Nieri disagreed with Sky Italia, saying that Mediaset reserves the right of its pay-TV platform Mediaset Premium to acquire sufficient rights for a competitive offer.



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Categories: Broadcast & Satellite
Companies: Mediaset / Sky Italia
Countries: Italy
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