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Mobile & Wireless

Smartphones to take bulk of flash memory market in 2013

Tuesday 20 November 2012 | 16:25 CET | News
Approximately 792 million flash memory units, including both NOR and NAND varieties, will ship in 2013 to smarpthones, compared to 703 million units for feature phones, according to a new report from IHS iSuppli. These numbers compare to a total of 790 million units this year for feature phones and 613 million units for smartphones, representing 29 percent growth in flash memory shipments for smartphones versus an 11 percent decline for feature phones between 2012 and 2013. Despite their anticipated loss of market leadership, feature phones will account for well over 500 million units each year through 2016. Overall, flash memory densities continue to rise as bit costs erode and as feature phones grow in sophistication to meet the changing needs of customers. High-density NOR remains common in feature phones because of its speed for code execution, while NAND densities of 129MD can now be found in mainstream feature handsets in order to handle applications and media storage. The continued use of flash memory in feature phones is due to various factors including increased commonality of cameras of 2 to 3 megapixels, increased utilisation of feature phones as portable music players and the penetration of 3G in feature phones.


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Categories: Mobile & Wireless
Countries: World
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