Tele2 Netherlands lifted its mobile market share in the first quarter to 5 percent from 3 percent the year before, according to Telecompaper’s Dutch Mobile Consumer Q1 2013 – Operator Edition quarterly report.
Consumers select a provider and handset mainly on price. The monthly fee is the most frequently mentioned reason for choosing a mobile operator, followed by the brand/handset type and promotional offers. The choice of a specific handset is mainly based on the purchase price. However, Hi clients focus more on the image of the handset brand. Whether or not a handset is Wi-Fi enabled is becoming more important: 26 percent of consumers based their choice of handset partly on this criteria.
In Q1, 63 percent of consumers had a smartphone, from 52 percent the year before. Tele2 NL and Telfort showed the biggest growth in smartphone penetration, up 23 and 16 percentage points respectively. Hi still has the highest smartphone penetration, with 77 percent of customers owning a smartphone.
The high uptake of smartphones has spurred the use of online services. Texting is still the most used mobile service, although use declined over the past year. Around 40 percent of consumers use their mobile phone for sending and receiving emails, while 39 percent use their phone to surf the internet. Among postpaid clients, the percentage rises to 47 percent for email use and 46 percent for surfing. About 43 percent of consumers also use their mobile phone for business purposes. At Vodafone NL, this percentage is at 47 percent.
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