0
Mobile & Wireless

Tele2 NL lifts mobile market share to 5% - Telecompaper

Friday 5 July 2013 | 14:21 CET | News

Tele2 Netherlands lifted its mobile market share in the first quarter to 5 percent from 3 percent the year before, according to Telecompaper’s Dutch Mobile Consumer Q1 2013 – Operator Edition quarterly report.

The overall market is stable, with T-Mobile Netherlands and Vodafone Netherlands still the biggest providers, together good for almost half of the mobile market in terms of users. Looking at the shares of handset brands per operator, T-Mobile Netherlands gained among Sony users but lost among Apple users. T-Mobile NL still has the biggest share among Apple users (33%), although Vodafone NL upped its share.

Consumers select a provider and handset mainly on price. The monthly fee is the most frequently mentioned reason for choosing a mobile operator, followed by the brand/handset type and promotional offers. The choice of a specific handset is mainly based on the purchase price. However, Hi clients focus more on the image of the handset brand. Whether or not a handset is Wi-Fi enabled is becoming more important: 26 percent of consumers based their choice of handset partly on this criteria.

In Q1, 63 percent of consumers had a smartphone, from 52 percent the year before. Tele2 NL and Telfort showed the biggest growth in smartphone penetration, up 23 and 16 percentage points respectively. Hi still has the highest smartphone penetration, with 77 percent of customers owning a smartphone.

The high uptake of smartphones has spurred the use of online services. Texting is still the most used mobile service, although use declined over the past year. Around 40 percent of consumers use their mobile phone for sending and receiving emails, while 39 percent use their phone to surf the internet. Among postpaid clients, the percentage rises to 47 percent for email use and 46 percent for surfing. About 43 percent of consumers also use their mobile phone for business purposes. At Vodafone NL, this percentage is at 47 percent.


Categories: Mobile & Wireless
Companies: Apple / Hi / Sony / Tele2 / Telecompaper / Telfort / T-Mobile / Vodafone
Countries: Netherlands
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






3,300+
postpaid packages found in 16 European countries
Netherlands  |  2014 Q1

Calendar   /   Industry Events

22 Jul Apple fiscal Q3
22 Jul Net Insight Q2 2014
22 Jul Microsoft Q2 2014
22 Jul Juniper Networks Q2 2014
22 Jul Broadcom Q2 2014
22 Jul Verizon Q2 2014
23 Jul Infinera Q2 2014
23 Jul TalkTalk Group Q1 FY2014/15
23 Jul Polycom Q2 2014
23 Jul Qualcomm fiscal Q3
23 Jul STMicroelectronics Q2 2014
23 Jul Telenor Q2 2014
23 Jul Ooredoo Q2 2014
23 Jul 8x8 Q2 2014
23 Jul Facebook Q2 2014
23 Jul Carphone Warehouse fiscal Q1
23 Jul AT&T Q2 2014
24 Jul Nokia Q2 2014
24 Jul Riverbed Technology Q2 2014
24 Jul CSR Q2 2014
24 Jul NXP Semiconductors Q2 2014
24 Jul Verisign Q2 2014
24 Jul Mobistar Q2 2014
24 Jul Sequans Q2 2014
24 Jul Baidu Q2 2014
24 Jul Freescale Semiconductor Q2 2014
24 Jul RFMD fiscal Q1
24 Jul Adva Optical Networking Q2 2014
24 Jul Netgear Q2 2014
24 Jul LG Electronics Q2 2014
::: More Calendar Items