Mobile & Wireless

UK mobile retail sites quick to load, but unreliable - study

Thursday 14 July 2011 | 10:48 CET | News
Although UK mobile retail sites are quick to access compared to international counterparts, they struggle with availability, with low average success rates, according to latest international mobile retail study from Keynote Systems, global internet and mobile cloud monitoring company. The latest study in June tracked the mobile site performance of 23 of the top retailers in seven countries - the UK, US, Sweden, Japan, Germany, France and Australia. The UK sites performed well in the download speed category, with Next, Marks and Spencer, Tesco and John Lewis all ranking in the top half of the index, each with load times of less than eight seconds. Next's mobile site was the fastest of the UK sites monitored, coming in second place overall with an average download time of 5.02 seconds for June. The British retailers did not perform well compared to other countries in terms of availability with all sites scoring in the lower half of the index. Tesco came in 17th place overall with an average availability of only 97.76 percent. John Lewis was the best performing UK site in June with a 98.66 percent success rate.


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