Mobile & Wireless

Viggle, GetGlue enter into agreement to merge

Tuesday 20 November 2012 | 09:43 CET | News
Viggle, a television loyalty service, has entered into an agreement to acquire GetGlue, an entertainment-based social networking website for mobile devices, for cash and stock. The resulting combined company aims to be the dominant force in the exploding social TV market. Under the terms of the deal, Viggle will pay USD 25 million in cash and 48.3 million shares of stock for GetGlue. Viggle will operate the Viggle and GetGlue brands, and GetGlue founder and CEO Alex Iskold will join Viggle in a senior executive position on its management team and as a member of its board of directors. Viggle will also absorb all 34 GetGlue employees.

US-based GetGlue, founded in 2007, boasts more than 3.2 million registered users as well as a database with more than 500 million entertainment ratings and check-ins. GetGlueHD provides customers with a TV guide for the mobile era, listing both TV and online content in calendar form. Viggle, launched in January 2012, is available for Android and Apple devices and automatically identifies the television shows its users are watching and awards them points when they check-in. Viggle users can redeem their points in the app’s rewards catalogue for items such as movie tickets, music, gift cards or they can convert them into charitable donations. Available for free, Viggle can now be downloaded from Verizon Apps, Google Play and the Apple App Store.

Categories: Mobile & Wireless
Companies: GetGlue / Viggle
Countries: United States / World
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