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Mobile & Wireless

Worldwide media tablet shipments decline in Q1 - study

Thursday 3 May 2012 | 13:02 CET | News
A steep drop in shipments of Android-based tablets offset a strong quarter from Apple and caused the media tablet market to miss projections for the first quarter of 2012, according to a study by IDC. Total worldwide media tablet shipments for the quarter reached 17.4 million units in Q1, 1.2 million units below IDC's projection for the quarter. While the research predicted a sharp seasonal slowdown of -34 percent from the previous quarter's 28.2 million units, the actual decline was slightly steeper at -38.4 percent. The total still represents a year-over-year growth rate of 120 percent, up from 7.9 million units in the first quarter of 2011. Apple shipped 11.8 million iPads during the quarter, down from 15.4 million units in the fourth quarter of 2011, and grew its worldwide share from 54.7 percent in Q4 2011 to 68 percent in Q1 2012. Amazon, which stormed into the market in Q4 2011 to grab second place with 16.8 percent of the market on shipment of 4.8 million units, saw its share decline significantly in the first quarter to over 4 percent, falling to third place as a result. Samsung took advantage of Amazon's weakness to regain the number two position while Lenovo vaulted into the number four spot, followed by Barnes & Noble at number five. Although total Android shipments were down sharply in Q1 2012, companies such as Samsung and Lenovo are beginning to gain traction in the market with their latest generation of Android products. The impact that Microsoft Windows 8- and Windows RT-based tablets, which are widely expected to ship into the market by the fourth quarter, will have on the overall tablet market is yet to be determined. Pricing on the new Windows tablets hasn't been announced, and that will be a critical factor when it comes to winning over consumers. Consumer reception to the new OS and the success of integration with traditional Windows systems will also be critical.

Categories: Mobile & Wireless
Companies: Amazon / Apple / Barnes & Noble / Lenovo / Microsoft / Samsung / Sharp
Countries: World
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