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Press Release

Smartphone usage grows over 30% in last year

Houten, The Netherlands, 04 August 2011 - More than four out of ten (42%) Dutch consumers were using a smartphone in the second quarter of 2011, an increase of more than 30 percent compared to the third quarter of 2010 when less than a third of consumers used smartphones (30%).

Similar to a half year ago, smartphone users are most often customers of T-Mobile and Vodafone, followed at a distance by Hi and KPN. However Hi, together with T-Mobile, has the highest penetration of smartphone users in its customer base, according to Telecompaper's second report an Dutch smartphone users. The report 'Dutch Smartphone User 2011-Q2' is based on an online survey of 19,200 Dutch consumers during Q2 2011 and compares the data with the previous three quarters.

Smartphones are used more by young people, with over 60 percent of 15-29 year-olds having a smartphone. Among the 60-64 age group, this is less than one in five.

BlackBerry showed the strongest growth over the past year among smartphone handset brands. BlackBerry now has the same market share as Samsung and Nokia in the Dutch smartphone market, while Apple also has a large share in the postpaid smartphone market. Both Apple and HTC have higher shares in postpaid smartphones than in prepaid, and Samsung has the largest share in the prepaid smartphone market. 

Among the mobile operators, especially Hi, Vodafone and T-Mobile show an increase in customers using a smartphone. Already more than half of Hi customers use a smartphone. Despite this, Hi is losing some market share in the smartphone market. Telfort and Tele2 show a different pattern, as they still have a larger share of ‘normal’ phone users, while KPN has an equal share in both markets. T-Mobile has the largest share in the postpaid smartphone market (29%), and Vodafone is the market leader in prepaid smartphones (32%).

"Our research shows that smartphones are more and more a determining factor in the mobile phone market in the Netherlands,” said Tine Niezink, researcher at Telecompaper and author of the report ‘Dutch Smartphone User 2011-Q2’. “Samsung and Blackberry are fighting for first place in the supplier market, and Android is gaining ground quickly, while Windows Mobile is losing market share."

The report ‘Dutch Smartphone User 2011-Q2’ gives insight into the differences between the smartphone user and the normal phone user as well as information on the total mobile market (15-65 year-olds). Where relevant the smartphone user in Q2 is compared to the previous quarters. The report gives detailed information on the consumer demographics, handset brands and operating systems, service providers, types of subscriptions, where the mobile connection is bought and usage of apps and SMS.

This report discusses topics similar to two previous reports from Telecompaper on the Dutch Mobile Consumer. These reports give information on the total mobile phone market. The first report focuses on the differences among service providers and the second on the differences among handset brands used. These reports are available for Q1 2011 and will be available later this year for Q3 2011.

The Dutch Smartphone User report discusses the following aspects:
Socio demographics:
  • Age
  • Gender
  • Education
  • Income
  • Daily occupation
  • Living situation
Handset:
  • Brand
  • Operating system
  • Awareness functionalities
Provider:
  • Provider (Total market, Pre- and postpaid)
  • Pre- and postpaid
  • Type and length of subscription
  • New or renewed postpaid subscription
Provider (continued)
  • Spending
  • Who pays bill
  • Private or business usage
  • Reason choice of provider
How connection is bought
  • How connection is bought
  • Type of physical store
  • Type of internet store
Usage:
  • Downloaded apps
  • Type of apps downloaded (total market, age and OS)
  • SMS
  • Additional bundles
  • Phone activities
Other hardware in household
  • Other hardware in household
This report is based on the responses of 19,200 respondents from our Telecompaper Consumer Panel during the period April – July 2011. In the report data from the previous three quarters are also shown where relevant. Results are CBS stratified for gender and age (15-64). Every month, we ask at least 2,000 consumers from our panel about their use of mobile telephony, broadband connections, fixed telephony and TV, including details on their current situation, purchasing habits, usage and churn.

Telecompaper

Telecompaper is an independent research company. We publish the latest information about the global telecom industry and provide our international customers with need-to-know information and market insight via news feeds, newsletters, research and advisory services. Telecompaper has its main office in Houten. The company was established in June 2000. More information can be found on our website www.telecompaper.com.

Contact:

Tine Niezink or Ed Achterberg
Phone: +31 30 6349600
Information: Tine@telecompaper.com / Ed@telecompaper.com

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