What constitutes 'Connected TV'? Aren't all televisions in one way or another connected anyway? And if one hooks up a computer to the TV, does that effectively create a Connected TV? But if a broadband connection is essential, is all IPTV then equal to connected TV? To make matters worse, different manufacturers use different monikers for what appears to be the same. Hybrid TV is used as a term, or 'web augmented TV' (NSN). Intel talks about 'Smart TV' and Netgem pushes 'IPTV 2.0' to describe connected TV. Finally, since the connection is made over broadband, over-the-top (OTT) is also used as a way to distinguish traditional linear broadcast TV from the connected TV. In this Brief, we look at how Connected TV is, and could best be, defined. It is the fifth in an on-going series on the topic of OTT and a modified version of the Introductory chapter to our Global Connected TV Operator Guide, due later this month.
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