Research Report

Dutch Tablet User Q4 2011

Dutch Tablet User Q4 2011

The report Dutch Tablet User Q4 2011 is the second edition of this report also including the results of Q2 and Q3 2011. The following topics are included in the report - Penetration and purchase intention - Socio demographic (Age, Gender, Education, Gross Family Income, Living Situation, Daily Occupation) - Installed base per brand - Reason buying tablet - Paid internet subscription - Awareness of network connections - Memory storage - Provider internet access - Prepaid or postpaid MBB connection - Who pays the tablet MBB bill - Spending on apps for tablet per month - Reasons tablets get used - Usage in hours per week - Places tablets get used - Private or Business tablet usage Telecompaper Consumer Panel measured tablet penetration in households from Q3 2010. In Q4 2011 more than 21,000 consumers are questioned. Results are CBS stratified for gender and age (15-65). For the socio-demographic information, tablet users are compared to the main tablet user and non-tablet users. The information on usage is also split by age and gender. For more information please read the leaflet.

Research Type Survey
Published 23 Jan 2012
Pages 33
File Type PDF
Size 787kb
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