Charts

Gifts that would convince customers to change to triple play

Gifts that would convince customers to change to triple play

This chart shows the willingness of consumers to change to a triple play package, if they would be offered a gift when they transfer. The question asked was: "If you have triple play, for which of the following gifts would you be prepared to subscribe to a new triple play package (internet, television and fixed telephony) from a new provider? If you have no triple play, for which of the following gifts would you be prepared to subscribe to a triple play? In order to receive the gift, you'll receive a 1 year contract minimum, up to 3 years max". Respondents could choose between the following gifts: Apple iPad; Samsung or Blackberry tablet; Desktop computer; Laptop; Wii, Xbox or PS3; other gift or none of these makes me want to change. The results of the total market and total market of triple play subscribers are shown as well as the results of the following triple play providers: KPN, Tele2, UPC and Ziggo. Source: Telecompaper Consumer Panel. Results are CBS stratified for gender and age (15-65). The survey data is from October 2011 (n=2,165).

Research Type Survey
Published 24 Nov 2011
Pages 1
File Type PDF
Size 21kb
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Readers Price (EUR) Discount Total ex VAT (EUR)
1-2 295.00 - 295.00 Add to cart
3-10 515.00 - 515.00 Add to cart