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By monitoring all the marketing activities of telecom providers, retailers, equipment makers, content providers, Telecompaper is able to determine media expenditure of these parties giving us detailed information of developments in the Dutch telecom market. This includes both fixed, internet, mobile and televsion markets. The monitored activities include television- and radio commercials, advertisement in newspapers and magazines and outdoor and internet marketing. Our spending reports give you a unique insight in the above-the-line marketing activities of Dutch telecom companies. If you want to know the effect of your marketing spending in a rapidly changing, hectic market, Telecompapers spending reports provide you with up-to-date market insight.

 

Customized Research

If you have a question on a particular promotion activity, you can always ask us to provide you with customised charts, presentations or queries. We can zoom in on provider, marketing activity, campaign, products / subscriptions offered, and many more. Please contact us for more information on customised research.

 

Monthly Spending Reports

Below you can find a list of generic published reports about the Dutch Telecommarket. The reports show detailed information information on the marketing activities of telecom companies. Telecompaper has spending figures split per product, per handset, per subscription, per medium, broadband speed, type of service and lots more. Next to generic published reports, Telecompaper offers spending information in other research products such as Research briefs, market overviews and research charts. You can find a list of research products with spending information below.

 

Dutch Mobile Promotions- Operator Q4 2012

21 Mar 2013 | 12 page(s) This research brief focuses on mobile promotions and mobile media spending by operator in the Netherlands. The info is shown over the past seven quarters and is based on findings from Telecompaper's Mobile Promotions Database and Mobile Media Spending Database. The first database tracks active promotions of mobile services on a weekly basis, while the Media Spending database monitors all above-the-line marketing activities of telecom providers (fixed and mobile), retailers, equipment makers, content providers. According to Telecompaper's promotions database, Vodafone remained the most promoted operator overall, although share is dropping over the past seven quarters. Concerning gross marketing spending, the overall spending was less on above the line (newspapers, TV, radio, magazine, outdoor) in Q4 2012 than in Q4 2011, especially at Vodafone and T-Mobile.

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Readers Price (EUR) Discount Total ex VAT (EUR)
1-2 495.00 - 495.00 Add to cart
3-10 850.00 - 850.00 Add to cart



Dutch Mobile Promotions- Operator Q2 2012

06 Sep 2012 | 12 page(s) This research brief focuses on mobile promotions and mobile media spending by operator in the Netherlands. The info is shown over the past seven quarters and is based on findings from Telecompaper's Mobile Promotions Database and Mobile Media Spending Database. The first database tracks active promotions of mobile services on a weekly basis, while the Media Spending database monitors all above-the-line marketing activities of telecom providers (fixed and mobile), retailers, equipment makers, content providers. According to Telecompaper's promotions database, Vodafone and T-Mobile remained the most promoted operators over the past seven quarters. Vodafone was by far the most promoted operator overall. In terms of mobile spending all operator brands spent less on above the line (newspapers, TV, radio, magazine, outdoor) in Q2 2012 vs Q2 2011.

::: more info

Readers Price (EUR) Discount Total ex VAT (EUR)
1-2 495.00 - 495.00 Add to cart
3-10 850.00 - 850.00 Add to cart