According to a new study from Peerless Insights, the majority of consumers want to see Aereo prevail in the upcoming Supreme Court ruling "American Broadcasting Companies, Inc. v. Aereo, Inc.," however they also believe that like traditional cable companies, Aereo should compensate broadcasters for content appropriation. The Supreme Court ruling, expected to be announced in June, will decide if Aereo is in compliance with the current copyright laws around private and public performances.
The study revealed that 46 percent of consumers want Aereo to win and just 15 percent want to the Supreme Court to rule in favour of broadcasters. Still, 35 percent say that Aereo should pay copyright fees like traditional cable companies.
Furthermore, 40 percent of consumers agree Aereo offers a service that legitimately follows copyright laws and just 19 percent disagree. Meanwhile, 45 percent of consumers do not think there is a different between Aereo and a DVR/antenna rental company, three times the number of people that do see a difference.
While only 34 percent of adults surveyed said they would sign up for Aereo if available, that number is much higher for Millennials (41%). This shows that the majority of people will not abandon traditional cable if the Supreme Court rules in favour of Aereo, however that number is likely to grow as new generations demand an updated model for media consumption.
The results are derived from a survey of 1,231 adults by Peerless Insights.
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