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Mobile & Wireless

German smartphone penetration grows to 62% - Nielsen

Tuesday 6 August 2013 | 16:05 CET | News
Of all German mobile phone owners 62 percent had a smartphone at the end of the first quarter of 2013, growing from 54 percent at the end of Q3 2012 according to the Smartphone Insights report from Nielsen. The report also found that 94 percent of all Germans has a mobile phone. Other findings include that smartphone users still use their phones most for SMS but the use of social networks, games and IM services is growing as well: from 46 percent in Q3 2012 to 52 percent for social networks, from 29 percent to 36 percent for mobile gaming and from 28 percent to 35 percent for IM services. Samsung is the market leader of the mobile phone market with 37 percent followed by Nokia with 18 percent and Apple with 13 percent. On the smartphone market Samsung is also the largest with 41 percent followed by Apple with 21 percent and HTC with 11 percent and with regards to non-smartphones, Nokia leads with 32 percent followed by Samsung with 29 percent and Sony Mobile with 15 percent.

Categories: Mobile & Wireless
Companies: Apple / HTC / Nielsen / Nokia / Samsung / Sony
Countries: Germany
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38%
still have first smartphone
Netherlands  |  February 2014

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