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Mobile & Wireless

Plintron enters Portugal mobile market with Lycamobile

Wednesday 7 November 2012 | 11:27 CET | News
Plintron, a niche global player in enterprise mobile convergence, announced its entry into the Portuguese market through its business partner Lycamobile who has recently launched its mobile services in the country. This marks Plintron’s successful integration and testing with Vodafone Portugal. Plintron provided the technology platform and customer management, enabling Lycamobile to commence its services in Portugal. The move into Portugal will extend Lycamobile’s footprint across Europe to over 85 percent of the European population.

Portugal is significant for both Plintron and Lycamobile as the country has a mid-sized but advanced telecom market with a growing customer base. The Lycamobile value proposition is aimed at expatriate and ethnic customers. Plintron views Portugal as a potential market for MVNA (mobile virtual network aggregator) services, where brands that have a substantial subscriber base can penetrate the market and add to their revenue streams through MVNA tie-ups and services. 


Categories: Mobile & Wireless
Companies: Lycamobile / Vodafone Portugal
Countries: Portugal
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