Radionomy inks deal with Microsoft, launches in the US

Thursday 29 November 2012 | 09:22 CET | News
Belgian online radio platform Radionomy has successfully launched on the US market, after concluding an agreement with Microsoft, DataNews reported, citing Radionomy VP Business Development Thierry Ascarez. Radionomy has created an internet platform where anyone can create their own radio station for free, with music, talk shows, and live productions. Since its launch, Radionomy has helped launch 100,000 transmitters. Revenues are taken from advertising, with four minutes of local ads per hour. Even before its launch, the company had 3 million customers in the US, from its total of 12 million, mainly via iTunes. Still, no brand name was presented on iTunes so Radionomy decided last year to launch a US platform, which it finally did in September 2012. The radio company used the PR services of Sparkpr, recruited a community manager and made plans to work with companies such as Facebook, Apple, TuneIn, CBS Radio et Microsoft. Radionomy is now part of Microsoft´s global partnership programme, which means it will create apps for Windows 8 and Windows Phone 8, and help promote the product on Windows Marketplace.

Categories: Internet
Companies: Microsoft
Countries: Belgium / United States
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