Broadcast & Satellite

True, Channel 7 launch broadband TV, VoD

Thursday 2 March 2006 | 11:17 CET | News
True Corporation Plc together with TV Channel 7 are spearheading Thailand's multimedia industry with the launch of online TV via broadband technology. From now, Channel 7 viewers will be able to watch Thailand's leading TV station 24 hours a day via True hi-seeped Internet at http://ch7.trueworld.net. In addition to the regular programs, they can also choose and watch past episodes of their favorite TV drama series and variety shows, an option that has never been available before. Mr Thiti Nantapatsiri, Managing Director - Home/Consumer Solution & Hi-speed Access of True Corporation Plc, said "True has always been at the forefront in developing innovative products and services in line with lifestyles of the new generation such as www.trueworld.net which is a multimedia portal for online content that includes TV on Demand for news, information, music and entertainment. TV Channel 7, Thailand's no 1 television channel in terms of ratings and audience, has therefore chosen www.trueworld.net as its first official website portal allowing True broadband Internet subscribers to watch TV Channel 7 programs live 24 hours a day, as well as enjoy past episodes of their favorite programs through TV on Demand by accessing http://ch7.trueworld.net. The co-operation between True and TV Channel 7 opens up new opportunities for the new media business via broadband technology to deliver entertainment to the new generation of consumers that are emerging from the hi-speed trend." According to Mrs. Surang Prempree, Managing Director of Bangkok Broadcasting & TV Co.,Ltd. (Channel 7), "This is the first time that Television Channel 7 has entered the multimedia industry in its entirety, and it represents another significant step forward in business development for the television. By making our TV programming available at http://ch7.trueworld.net 24 hours a day, we are in fact offering an alternative means for our viewers to watch our TV programs on True's broadband Internet platform. Two categories of TV programs will be made available on the Internet. The first one is live TV programs just like on regular TV, while the second category is Video on Demand where viewers can watch past episodes of popular drama series and TV series from the previous day. "Moreover, Channel 7 fans can also enjoy news and short programs, variety shows as well as timeless drama series that are all-time favorites. The excitement goes on as we also plan to offer popular international movies and TV series. And as an exclusive privilege for True broadband Internet subscribers, Channel 7 will be broadcasting special drama series that have never been aired on TV before. The joint effort between TV Channel 7 and True provides viewers with a new medium to watch and enjoy TV, especially for those who are avid Internet users. Through at http://ch7.trueworld.net, they will never miss Channel 7's news, documentaries or entertainment programs ever again." Mr Thiti concluded, "We are confident that our collaboration with Television Channel 7 will be well received by our hi-speed Internet subscribers, particularly those who are Channel 7 drama fans. Furthermore, it will help expand True's broadband business while contributing to the development of the multimedia industry, particularly in terms of content and service, and consequently bringing Thailand on par with global digital technology standards and trends."

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Categories: Broadcast & Satellite
Companies: TRUE
Countries: Thailand
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