European mobile advertising service provider Yoc Group's unit Yoc Media launched Yoc Cube Ad and Yoc Rotation Banner, two brand new advertising formats. Both Yoc Cube Ad and Yoc Rotation Banner, which belong to the group of Yoc Classic Ads, can only fulfil their full potential on the mobile web via high-end smartphones with iOS or Android operating systems. This includes the recently launched iPhone 5 (and also the iPhone 4 generation) as well as more recent Android smartphones. The two advertising formats feature continuous animation and make it possible to show complex advertising stories from a variety of different perspectives. Flexible fields are a further characteristic of both formats.
Yoc Cube Ad is particularly suitable for use in industries with high sales volumes, such as fashion, beauty, automotive, entertainment technology and food. With Yoc Cube Ad, four different images rotate clockwise on a cube. This cube is not, however, an element superimposed onto the mobile page, but is integrated into the content. With the Yoc Rotation Banner, four images rotate around their own axis. This advertising format is also integrated into the editorial content in a reader-friendly manner. The Yoc Rotation Banner allows businesses to first arouse the user's interest and then, in the last rotating banner, to reveal the advertising message.
The new Yoc Cube Ad and Yoc Rotation Banner advertising formats will be appearing on mobile websites with immediate effect.
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