European mobile advertising service provider Yoc Group's unit Yoc Media launched Yoc Cube Ad and Yoc Rotation Banner, two brand new advertising formats. Both Yoc Cube Ad and Yoc Rotation Banner, which belong to the group of Yoc Classic Ads, can only fulfil their full potential on the mobile web via high-end smartphones with iOS or Android operating systems. This includes the recently launched iPhone 5 (and also the iPhone 4 generation) as well as more recent Android smartphones. The two advertising formats feature continuous animation and make it possible to show complex advertising stories from a variety of different perspectives. Flexible fields are a further characteristic of both formats.
Yoc Cube Ad is particularly suitable for use in industries with high sales volumes, such as fashion, beauty, automotive, entertainment technology and food. With Yoc Cube Ad, four different images rotate clockwise on a cube. This cube is not, however, an element superimposed onto the mobile page, but is integrated into the content. With the Yoc Rotation Banner, four images rotate around their own axis. This advertising format is also integrated into the editorial content in a reader-friendly manner. The Yoc Rotation Banner allows businesses to first arouse the user's interest and then, in the last rotating banner, to reveal the advertising message.
The new Yoc Cube Ad and Yoc Rotation Banner advertising formats will be appearing on mobile websites with immediate effect.
Every day we send out a free e-mail with the most important headlines of the last 24 hours. Subscribe now.
We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.
We have been keeping professionals in the telecoms industry up-to-date since 2000. Telecompaper is a well respected, independent research and publishing company focussed on the telecommunications industry.
3995 AA Houten
Phone: +31 30 6349600
Fax: +31 30 6349699
© 2000 - 2015 Telecom.paper BV. All rights reserved.
Telecompaper is a trademark of Telecom.paper BV. No part of this site can be reproduced without
the expressed permission of Telecom.paper BV. Our General Terms and Conditions can be found here.
Terms and Conditions