0
Mobile & Wireless

Yoc launches two new advertising formats

Tuesday 20 November 2012 | 13:14 CET | News

European mobile advertising service provider Yoc Group's unit Yoc Media launched Yoc Cube Ad and Yoc Rotation Banner, two brand new advertising formats. Both Yoc Cube Ad and Yoc Rotation Banner, which belong to the group of Yoc Classic Ads, can only fulfil their full potential on the mobile web via high-end smartphones with iOS or Android operating systems. This includes the recently launched iPhone 5 (and also the iPhone 4 generation) as well as more recent Android smartphones. The two advertising formats feature continuous animation and make it possible to show complex advertising stories from a variety of different perspectives. Flexible fields are a further characteristic of both formats.

Yoc Cube Ad is particularly suitable for use in industries with high sales volumes, such as fashion, beauty, automotive, entertainment technology and food. With Yoc Cube Ad, four different images rotate clockwise on a cube. This cube is not, however, an element superimposed onto the mobile page, but is integrated into the content. With the Yoc Rotation Banner, four images rotate around their own axis. This advertising format is also integrated into the editorial content in a reader-friendly manner. The Yoc Rotation Banner allows businesses to first arouse the user's interest and then, in the last rotating banner, to reveal the advertising message.

The new Yoc Cube Ad and Yoc Rotation Banner advertising formats will be appearing on mobile websites with immediate effect. 


Categories: Mobile & Wireless
Companies: Yoc Group
Countries: Europe
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






Vodafone spends most on mobile phone advertisements (30% of gross spendings)
Netherlands  |  2014 Q1, Q2, Q3

Calendar   /   Industry Events

23 Oct Telenet Q3 2014
23 Oct Tele2 Q3 2014
23 Oct Rogers Communications Q3 2014
23 Oct Telekom Austria Q3 2014
23 Oct America Movil Q3 2014
23 Oct Orange Q3 2014
23 Oct Sonus Networks Q3 2014
23 Oct Sequans Communications Q2 2014
23 Oct Altera Q3 2014
23 Oct Nokia Q3 2014
23 Oct ADVA Optical Networking Q3 2014
23 Oct Synaptics Q3 2014
23 Oct Microsoft Q1 FY 2014/15
23 Oct Comcast Q3 2014
23 Oct Ingram Micro Q3 2014
23 Oct Amazon.com Q3 2014
23 Oct Netgear Q3 2014
23 Oct ShoreTel Q1 FY 2014/15
23 Oct 2nd Enterprise Mobility China Summit 2014
24 Oct DNA Q3 2014
24 Oct Belgacom Q3 2014
27 Oct Ooredoo Q3 2014
27 Oct PMC-Sierra Q3 2014
27 Oct Twitter Q3 2014
27 Oct Meru Networks Q3 2014
27 Oct Net Insight Q3 2014
27 Oct Telecoms Social Network Summit
28 Oct Internap Q3 2014
28 Oct Extreme Networks fiscal Q1
28 Oct Synchronoss Q3 2014
::: More Calendar Items