Bijna drie kwart iPhone-kopers komt van ander merk

Nieuws Mobiel Nederland 19 DEC 2013
Bijna drie kwart iPhone-kopers komt van ander merk

BlackBerry verloor het afgelopen jaar flink aan marktaandeel terwijl Apple juist aan populariteit wint in Nederland. Dat blijkt uit onderzoek van Telecompaper.

Binnen twaalf maanden kelderde BlackBerry van tien procent marktaandeel naar vijf procent in Q3 2013. Apple liet in dezelfde periode een tegenovergesteld beeld zien. Zijn marktaandeel steeg binnen die periode van twintig procent naar tweeëntwintig procent.

Uit het onderzoek blijkt ook dat BlackBerry niet in staat is bestaande klanten te behouden. Van de oud-BlackBerry bezitters die het afgelopen jaar een nieuwe mobiele telefoon hebben aangeschaft, kocht slechts één op de tien weer een BlackBerry (9%). Bij Apple kozen ruim zeven op de tien oud-iPhone bezitters weer voor een nieuwe iPhone.

Apple blijkt beter in staat om klanten van andere telefoonmerken naar zich toe te trekken. Van degene die het afgelopen jaar een iPhone hebben gekocht, had 71 procent voorheen een ander merk mobiele telefoon. Bij BlackBerry ligt dit percentage veel lager, op 60 procent. 

Categorieën:

Mobiel

Bedrijven:

Apple,  Telecompaper,  BlackBerry

Landen:

Nederland

Tags:

Handsets, Market research

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