Amazon introduced virtual Dash buttons on its homepage and on the Amazon app home screen in the night of 19 January, Recode reported. The buttons are automatically created for recently or often ordered products. An order can then be placed with one click or tap on the digital button. Virtual Dash buttons are free to use, while the physical ones cost USD 4.99.
An Amazon spokesperson said Prime members can create a virtual one-click button for tens of millions of products available for Prime delivery. “Add to your Dash buttons” is now an option on the product page of all eligible products.
The company said the idea for the virtual shortcuts came from the success of the physical buttons and is not connected to the reported expiration of the Amazon patent for one-click purchases.
