Belgacom to adopt Proximus brand for fixed services

News General Belgium 10 MRT 2014
Belgacom to adopt Proximus brand for fixed services
Belgacom's new CEO Dominique Leroy has announced plans to adopt the company's mobile brand Proximus across all its services. By the end of the year, mobile, fixed and IT services will all use the Proximus brand. Leroy said in a presentation to staff that the move will simplify the company's communication and reinforce the idea of putting the customer centre. "The name Proximus reflects the ambition of being as close to customers as possible. It literally means 'the closest'," the CEO said in a statement. 

The single brand also underlines the growing convergence of services, which for customers are increasingly provided over multiple networks, regardless of the underlying technology. The operator will continue to use Belgacom as its corporate name, and the sub-brands Scarlet, 1207/1307, BICS, Tango and Telindus International will also continue to exist.

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General

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Belgium

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Voice services, Internet Access, Marketing - Branding

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