KPN has inked a partnership with China’s Tencent and Sunway to bring WeChat Go to Europe. KPN will supply Sim cards for Chinese travelers throughout the EU. WeChat Go offers not only call and mobile internet but also features such as travel information, Chinese video content, top ups and social media, all from one application.
The Sims will be introduced in early July via online channels in China and at a number of locations in Europe such as airports and other popular destinations.
Tencent has more than 850 million users. The WeChat Go product was developed by Sunway Culture Media, which manages the largest video platform for Chinese content overseas. In China, WeChat has grown into the only app that every phone has.
KLM said it recently opened a service and information channel via WeChat.
