UK operator EE has introduced new unlimited data mobile plans, following similar offers from rivals Vodafone and 3 UK with the launch of 5G networks in the UK. EE's offer starts at GBP 34 per month for unlimited 4G data on a Sim-only plan and costs GBP 44 for access to the 5G network.
While EE promises "no speed restrictions", it is following a similar strategy to Vodafone by differentiating access to the 5G network. The 5G unlimited Smart Plan includes three Swappable benefits, such as an Amazon Prime Video subscription, HDR BT Sports App access and Roam Further Pass, which can be changed each month. Adding a smartphone sees the unlimited 5G plan start at GBP 69 per month.
Customers can also make the 4G unlimited data plan 'Smart' for an increased price of GBP 39 per month. This then includes two Swappable benefits, such as Amazon Prime Video or the BT Sports app.
All the unlimited data plans have a roaming restriction of 15 GB per month, and customers can use their plan to tether to other devices, the company said. The unlimited plans also include a 100GB monthly giftable data allowance, so customers can gift their data to additional lines linked to the account, and this increases to 120GB when taking a 5G Smart handset plan.
EE is also offering unlimited data plans on 5G and 4G for SMEs, starting at GBP 27 per month for Sim only and GBP 41 with a smartphone. These include uncapped speeds, the Upgrade Anytime option and BT Sport, and 5G plans include Mobile Iron Threat Defence to help protect against security risks.
