BT promotes advanced broadband protection features with new campaign
BT is launching a new brand campaign to promote the advanced threat features of BT Broadband. The 'Behind Brilliant Things' campaign will show how BT Broadband customers are protected from malware, scams and other online threats, at home and on the go. The campaign will highlight BT Broadband's Hub Threat Protect and Cyber Threat Protect features - and run across TV, radio, out-of-home, social and digital. The campaign has been created by Uncommon, and is the first major brand campaign since the relaunch of