Spain tops Europe FAST streaming adoption - study
Spain has emerged as the leading market for free ad-supported streaming television in Europe, with 79.3 percent of viewers consuming FAST content daily or several times a week, according to a Rakuten TV survey. The report, titled "The FAST Advantage", showed Spain ahead of Germany (78.3%), France (78.0%), Italy (67.3%) and the UK (65.3%). Across all five countries surveyed, 73.7 percent of respondents reported frequent FAST usage, while 80.1 percent said the format is now either a main way to watch TV or an