Foxtel launches Roblox sports platform with AFL, Cricket Australia and Supercars
Australian broadcaster Foxtel Media has launched a new virtual sports platform, Kayo Sports Stadium, on Roblox, aimed at extending fan engagement beyond live broadcasts, including among telecom-connected audiences accessing digital entertainment services. The platform, developed in partnership with Livewire and built by Gamefam, brings together AFL, Cricket Australia and Supercars in a shared virtual environment.