Channel 4 Sales takes over ad sales for Paramount UK brands
UK broadcaster Channel 4 has announced an agreement with Paramount for Channel 4 Sales to become the exclusive ad sales partner for multiple Paramount brands across the UK, including public service broadcaster (PSB) 5. The Paramount TV ad sales business was previously held by Sky. Under the terms of the deal, Channel 4 Sales will manage airtime sales across 5's TV and streaming channels - including 5, Milkshake!, 5Star, 5USA, 5Action and 5Select.