Amazon working on smartphone with native personalisation features - report
Amazon is developing a smartphone product in a bid to bolster the consumer ecosystem for its services offering, including its refreshed, GenAI-powered smart assistant Alexa, Reuters reports. The newswire cites four Amazon staff members said to be familiar with the project, which is progressing under Amazon's devices and services subdivision. Amazon's codename for the project is 'Transformer'. Reuters was unable to confirm key details of the proposed launch roadmap, including research spend, financial target