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Wireless

BlackBerry worries not over as customer loyalty erodes

Friday 29 March 2013 | 12:00 CET | Author: Maarten van Vliet | Market Commentary
BlackBerry has surprised with a small profit in its latest quarter and a good start with the new Z10 smartphone. However, the Canadian company's worries are far from over, as its loyal subscriber base is starting to the desert the group.

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Categories: Mobile & Wireless
Companies: Apple / BlackBerry
Countries: World
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Comments

With a 34% middle class in Africa, whose population is close to 1 billion, the BB is still the most popular smartphone make, in Africa. Apple lost the initiative because of the lack of focus on Africa. BB's encryption is still a selling point and of course the BBM service. If BB makes app development accessible to the African youth, it will be the phone of choice.
Raymond Lebona @ 13/4/2013 - 10:52


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