Zain Bahrain's OneCX signs MoU with Solidarity Bahrain
Zain Bahrain, through its dedicated customer experience portfolio OneCX, signed a memorandum of understanding (MoU) with insurer Solidarity Bahrain to identify opportunities in customer experience, artificial intelligence (AI), digital channels, and advanced technology solutions. Under the partnership, the two organizations will explore initiatives across contact center solutions, AI and generative AI, omnichannel engagement, WhatsApp and digital messaging, voice AI, customer journey optimization, advanced