Globo to introduce DTV+ during World Cup
Brazilian commercial broadcaster Globo is launching DTV+, also known as TV 3.0 in Brazil, during the Fifa World Cup starting 11 June. CEO Paulo Marinho anticipates DTV+, which blends traditional free-to-air broadcast with internet features, will significantly expand options for targeted advertising, interactivity and personalized services, fundamentally transforming how audiences engage with TV, reported Valor Economico. Initially, the DTV+ signal will be available in Sao Paulo and Rio, with experimental br