Used iPhones seller Swappie achieves first EBITDA profit
Swappie, a European specialist in selling refurbished Apple devices, announced it achieved EBITDA profitability for the first time in 2025, at EUR 2.5 million. The company said the milestone was the result of disciplined execution, improved unit economics, and a clear shift in consumer behaviour. In 2025, Swappie sold close to 650,000 refurbished devices, and reported a "noticeable increase" in average order value. This suggests consumers are not only choosing refurbished devices more, but are also increasi