KDDI to co-manage consortium for location-based XR content distribution
KDDI will jointly operate a new cross-industry consortium aimed at developing standards and distribution infrastructure for location-based entertainment (LBE) and extended reality (XR) content in Japan. The Location-Based Experiences Consortium (LBEC), which is scheduled to launch on 28 July, will be jointly managed by KDDI and Styly. The consortium brings together 24 organisations from the telecommunications, property, transport, media, retail, finance and XR sectors, including Mitsubishi UFJ Bank, Mizuho