Bouygues Telecom launches 'Certified cheaper or your money back' pledge on new smartphone purchases
French telecom operator Bouygues Telecom has launched a new marketing initiative aimed at reassuring customers purchasing smartphones through its sales channels. New handset purchases are now covered by the new 'Certified cheaper or your money back' pledge, which applies if the same model is available at a lower price from a selected group of retailers (Apple Store, Amazon.fr, Auchan, Boulanger, Carrefour, Cdiscount.fr, Darty, Fnac, Free, Orange, SFR and Samsung Store).