Channel 4 appoints new CFO; launches new cross-platform ad product
UK broadcaster Channel 4 has appointed Mary Basterfield as Chief Financial Officer (CFO). She will take up her new role on 19 October, with outgoing CFO Lucy Thomas leaving the company at end-October. Basterfield is an experienced CFO, most recently serving as Group CFO and Executive Director for S4 Capital. Before that, she was Group Finance Director for Just Eat. She will be responsible for finance, procurement, technology, content management and workplace functions, joining the Executive Committee and th