SEA smartphone shipments drop 9% in Q1, average selling price hits record high of USD 349
Southeast Asia smartphone market shipments declined 9 percent in the first quarter of 2026, as vendors prioritize profitability over share, according to a report from Omdia. Southeast Asia's smartphone shipments totaled 21.6 million units in the first three months of this year. However, the report shows the standout metric was average selling price (ASP) rather than volume: the ASP reached a record high of USD 349 in the March quarter, which represents an increase of 19 percent year-on-year, as memory cost