0
Industry Resources

Fight churn and grow revenue

Wednesday 11 September 2019 | 11:00 CET | Advertorial | provided by atmail

The true extent and cost of customer churn in the telco industry is difficult to articulate. Whilst the 2017 Aspect Consumer Experience Index reported that 20 percent of telco customers churn, the official figures released by the top four United States carriers (AT&T, Verizon, Sprint and T-Mobile) suggest the figure is more accurately 1.9 percent, according to Arthur Middleton Hughes (2008) and Kapoor (2017).

But even this is too high, because if the customer base across those carriers is 100 million, this could equate to a loss per carrier of US$65 million per month of future revenue from those customers, says Kapoor. Plus, the cost of acquiring replacement customers.

If we use the average customer acquisition cost of Bell and Telus, which was reported as US$400 (CA$521) in the Financial Post in 2017, this means that the top four US carriers are not only kissing goodbye to $65 million per month in lost future revenue, but another $76 million in customer replacement costs.

What can telcos do to fight churn and grow revenue? Should they gamble on IoT and expensive infrastructure projects? Or instead, tap into existing value-added services, such as branded email hosting?

Branded email hosting still represents a huge and expanding opportunity to astute telcos, ISPs and hosting providers, given that The Radicati Group predicted in March 2018 that more than 333 billion emails will be sent per day by year-end 2022.

Modern, white label, email hosting has the power to:

  • boost brand recognition;
  • increase customer engagement;
  • reduce churn;
  • cut costs; and
  • become a key source of alternative revenue, because it offers a wide range of monetisation options designed to suit the unique goals of each telco, ISP and hosting provider.

Want to learn 5 ways to monetise branded email hosting?

 

 

Look inside

     


Sponsor Details

Name    atmail
Contact    https://www.atmail.com/


Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: General
Companies: Hughes / Sprint / Telus / T-Mobile / Verizon
Countries: World
::: add a comment
This article is part of dossier

IoT


Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

The business case for moving email to the cloud

Published 25 Sep 2019 11:30 CET | World
It's difficult to deny that cloud services have transformed modern business as we know it, and in doing so, have created new ...





Calendar   /   Industry Events

26 Jan Cisco Live
27 Jan Sprint fiscal Q3
27 Jan Juniper Networks Q4 2019
27 Jan F5 Networks fiscal Q1
28 Jan Calix Q4 2019
28 Jan AudioCodes Q4 2019
28 Jan Airtel Africa fiscal Q3
28 Jan Dtac Q4 2019
28 Jan CEM in Telecoms Global Summit
29 Jan Telia Q4 2019
29 Jan AT&T Q4 2019
29 Jan Mellanox Q4 2019
29 Jan Limelight Networks Q4 2019
29 Jan Cirrus Logic fiscal Q3
29 Jan Telenor Q4 2019
29 Jan Facebook Q4 2019
29 Jan Extreme Networks fiscal Q2
29 Jan Qorvo fiscal Q3
29 Jan Microsoft fiscal Q2
29 Jan KPN Q4 2019
29 Jan Elisa Q4 results
29 Jan European 5G Conference
30 Jan BT fiscal Q3
30 Jan NTT Docomo fiscal Q3
30 Jan Verizon Q4 2019
30 Jan Samsung Electronics Q4 2019
30 Jan Amazon Q4 2019
30 Jan The Things Conference
30 Jan FCC meeting
31 Jan Charter Q4 2019
::: More Calendar Items