Industry Resources

Fight churn and grow revenue

Wednesday 11 September 2019 | 11:00 CET | Advertorial | provided by atmail

The true extent and cost of customer churn in the telco industry is difficult to articulate. Whilst the 2017 Aspect Consumer Experience Index reported that 20 percent of telco customers churn, the official figures released by the top four United States carriers (AT&T, Verizon, Sprint and T-Mobile) suggest the figure is more accurately 1.9 percent, according to Arthur Middleton Hughes (2008) and Kapoor (2017).

But even this is too high, because if the customer base across those carriers is 100 million, this could equate to a loss per carrier of US$65 million per month of future revenue from those customers, says Kapoor. Plus, the cost of acquiring replacement customers.

If we use the average customer acquisition cost of Bell and Telus, which was reported as US$400 (CA$521) in the Financial Post in 2017, this means that the top four US carriers are not only kissing goodbye to $65 million per month in lost future revenue, but another $76 million in customer replacement costs.

What can telcos do to fight churn and grow revenue? Should they gamble on IoT and expensive infrastructure projects? Or instead, tap into existing value-added services, such as branded email hosting?

Branded email hosting still represents a huge and expanding opportunity to astute telcos, ISPs and hosting providers, given that The Radicati Group predicted in March 2018 that more than 333 billion emails will be sent per day by year-end 2022.

Modern, white label, email hosting has the power to:

  • boost brand recognition;
  • increase customer engagement;
  • reduce churn;
  • cut costs; and
  • become a key source of alternative revenue, because it offers a wide range of monetisation options designed to suit the unique goals of each telco, ISP and hosting provider.

Want to learn 5 ways to monetise branded email hosting?



Look inside


Sponsor Details

Name    atmail
Contact    https://www.atmail.com/

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: General
Companies: Hughes / Sprint / Telus / T-Mobile / Verizon
Countries: World
::: add a comment
This article is part of dossier


Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


The business case for moving email to the cloud

Published 25 Sep 2019 11:30 CET | World
It's difficult to deny that cloud services have transformed modern business as we know it, and in doing so, have created new ...

Calendar   /   Industry Events

25 Jan Edgeware EGM
25 Jan The Things Conference 2021
26 Jan F5 Networks fiscal Q1
26 Jan Microsoft fiscal Q2
26 Jan Verizon Communications Q4 2020
26 Jan Meetup MENA
27 Jan AT&T Q4 2020
27 Jan Corning Q4 2020
27 Jan Calix Q4 2020
27 Jan Facebook Q4 2020
27 Jan KPN Q4 2020
27 Jan Extreme Networks fiscal Q2
27 Jan MediaTek Q4 2020
27 Jan Uptime
28 Jan Samsung Electronics Q4 2020
28 Jan Juniper Networks Q4 2020
28 Jan Comcast Q4 2020
28 Jan Rogers Communications Q4 2020
28 Jan Crown Castle Q4 2020
28 Jan Skyworks fiscal Q1
28 Jan 8x8 fiscal Q3
29 Jan Airtel Africa Q4 2020
29 Jan Charter Communications Q4 2020
29 Jan Ericsson Q4 2020
29 Jan NEC fiscal Q3
29 Jan Telia Q4 2020
01 Feb Cirrus Logic Q3
01 Feb NXP Semiconductors Q4 2020
01 Feb Harmonic Q4 2020
01 Feb On Semiconductor Q4
::: More Calendar Items