
3 Denmark said it is the first operator in Denmark to scrap roaming charges in a number of European countries in an initiative called 3LikeHome. From 17 March, Tre's customers will be able to make voice calls, use the web and send text messages at the same price as in Denmark when roaming in a number of countries within and outside the EU. The Hutchison Whampoa unit said Danes travel abroad more than the average EU citizen and use their smartphones more when they are overseas.
3LikeHome will be included in every retail subscription that provides unlimited voice calls as well as a number of business subscriptions with inclusive calls. Customers will be able to use their smartphones in the same was as they do at home in Denmark when they are in Sweden, the UK, Eire, Italy, Austria and Hong Kong. It is available on any network in those countries, not just when roaming on a 3 grid. Customers will be able to receive calls and ring Danish numbers, and send SMS and MMS to Danish numbers. They will be able to use mobile data from their general subscription allowance.