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General

32-BIT CONSOLES TO BE LAUNCHED IN MAY 1996

Wednesday 8 May 1996 | 00:00 CET | News
Sega and Sony are both planning to launch their 32-bit consoles on the eastern European market during May 1996, after lengthy approval processes. The Nintendo 64 is planned to be launched by end-1996. Highest expectations are in Russia and other CIS territories, as a result of the high population and the good sales of 16-bit consoles there, although the problem of piracy still remains a threat. Poland is rated the second best market, with 40 mil people and an improving economy. One problem Sega and Nintendo are going to face is a lack of brand name awareness. Sony is a famous brand name in

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Categories: General
Countries: Eastern Europe
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