Press Release
September 22, 2005
6 million photos sent on Telia mobiles this summer
This summer people in Sweden have sent a record number of MMS messages. During June-August, 6.1 million MMS messages were sent through Telia’s mobile network, an increase of 56 percent, compared with the same period last year. The number of subscribers with camera-equipped mobile phones has doubled during the past year, and in July, approximately two million Telia customers were able to send images from their mobile handsets.
“Interest in the MMS service and mobile Internet surfing is growing steadily in Sweden and people are tending to use their mobile handsets for more than calls – this is becoming an increasingly clear trend. During the summer, camera phones have been the best-selling handsets in our retail stores and we gained approximately one million MMS users during the past year,” says Indra Åsander, head of the consumer market at TeliaSonera Sweden.
MMS statistics this summer
Number of sent MMS messages, June-August: 6.1 million (3.9 million*).
Number of MMS-enabled mobiles up to July 31: 2.1 million (1.2 million).
Number of customers that have activated the MMS service up to July 31:
1.9 million (734,000).
Camera phones have been the most popular mobile handsets sold in Telia’s retail stores in Sweden this summer. During August, six out of ten mobile phones sold were camera-equipped.
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*) Corresponding figure for the same period of 2004.
For further information journalists can contact:
Maria Stråhle, Press Manager, TeliaSonera Sweden,
phone +46 8 713 58 30.
TeliaSonera is the leading telecommunications company in the Nordic and Baltic regions. At the end of December 2004 TeliaSonera had 15,411,000 mobile customers (51,359,000 incl. associated companies) and 8,312,000 fixed telephony customers (8,943,000 incl. associated companies) and 2,017,000 internet customers (2,056,000 incl. associated companies). Outside the home markets TeliaSonera has extensive interests in the growth markets in Russia, Turkey and Eurasia. TeliaSonera is listed on the Stockholm Exchange and the Helsinki Exchanges. Pro forma net sales January-December 2004 amounted to SEK 81.9 billion (EUR 9.08 billion). The number of employees was 29,082.
