
A source with direct knowledge separately told Reuters that Airtel is reducing free minutes by up to a quarter and has increased prices of some call vouchers for prepaid customers by INR 5-15. The call price increase will be extended to all of the 22 telecommunications zones in a phased manner, the source said, declining to be named. The plan to increase call rates has been submitted to the Telecom Regulatory Authority of India (Trai), which could intervene over the price increases.
Vodafone India said in a statement that it welcomed the "price rationalization" by its competitors, given the rising input costs for operator. It said it's studying price changes across all its operating circles and it "was inclined to follow to maintain consistency and competitive position".