Bangladeshi mobile operator Aktel (Axiata Bangladesh) has changed its name to Robi with the launch of a new logo. By changing the name to a Bengali word, the company aims at aligning its services with local culture and tradition. Robi, meaning sun, is also very familiar to all Bangla speaking people as it is in the Bengali name of poet Rabindranath Tagore. The company has 10.35 million subscribers as of February and plans to further expand coverage in the near future. It also plans to launch new products, services and offers including rates from BDT 0.40-1.48 per minute, multiple bill plans, and flat rates. It will continue to invest this year and will focus on rural penetration and bring products like m-commerce, m-marketing and m-remittance.
