Alibaba becomes Worldwide Olympic Partner through 2028

Nieuws Algemeen Wereld 20 JAN 2017
Alibaba becomes Worldwide Olympic Partner through 2028

The International Olympic Committee (IOC) and Alibaba have signed a partnership agreement through 2028. Joining The Olympic Partner (TOP) worldwide sponsorship programme, Alibaba will become the official ‘Cloud Services’ and ‘E-Commerce Platform Services’ Partner, as well as a Founding Partner of the Olympic Channel.

Under the terms of this partnership, Alibaba’s contributions to the Olympic Movement will include computing infrastructure and cloud services to support the Olympic Games, including supporting big data analytics requirements; the creation of a global e-commerce platform for Olympic stakeholders to engage and connect with fans seeking official Olympic licensed products manufactured by the Olympic parties’ official licensees, and selected sports products, on a worldwide basis. Alibaba will also provide its digital media technologies and know-how to develop and customise the Olympic Channel for a Chinese audience.

Alibaba will support the organisers of each edition of the Olympic Games, and the Olympic Movement around the world. These rights will include advertising and promotional use of Olympic marks and imagery from the Olympic Games as well as marks from the National Olympic Committees.

Alibaba’s global activation rights will include the Olympic Winter Games PyeongChang 2018, the Olympic Games Tokyo 2020, the Olympic Winter Games Beijing 2022 and the Olympic and Olympic Winter Games in 2024, 2026 and 2028 in cities yet to be selected by the IOC.

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Alibaba

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