
Alibaba is acquiring the additional shares in the company from existing Lazada shareholders. Rocket Internet announced it's selling its 8.8 percent stake in Lazada to Alibaba for USD 276 million. This was an option agreed in April 2016 when it first sold 9.1 percent in Lazada to Alibaba. Rocket Internet's original investment in Lazada was EUR 18 million.
Alibaba said the new investment shows its confidence in Lazada to expand the company's footprint into southeast Asia. With only 3 percent of the region’s total retail sales conducted online, southeast Asia is expected to offer tremendous growth potential, Alibaba said.