Amazon introduces Amazon Coins virtual currency

News Wireless United States 5 FEB 2013
Amazon introduces Amazon Coins virtual currency
Amazon has announced Amazon Coins, a new virtual currency for purchasing apps, games and in-app items on Kindle Fire. Amazon Coins offers app and game developers a new opportunity to drive traffic, downloads and increase monetisation. Amazon Coins will launch in the US in May and Amazon intends to offer customers tens of millions of dollars worth of free Amazon Coins to spend in the Amazon Appstore upon launch. Amazon also plans to make it easy for customers to buy additional Amazon Coins using their Amazon accounts. Amazon Appstore developers will earn their standard 70 percent revenue share when customers make a purchase using Amazon Coins. Developers not already in the Amazon Appstore will have to have their apps submitted and approved by 25 April for access to Amazon Coins once launched.

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