Amazon has signed a distribution agreement with Altice in a deal that will make Amazon Prime Video content available directly via the set-top boxes of SFR in France. Altice’s subsidiaries in Portugal, Israel and the Dominican Republic will also introduce the service in the near future.
The launch in France will happen soon after the planned update of SFR Box 8, which will start supporting Amazon Alexa from October. The new STB, which became available on 20 August, LaBox SFR Fibre and SFR Box Plus will be the first to integrate Amazon Prime Video, said the company, enabling viewers to benefit from a large selection of programmes in Ultra High Definition (UHD) quality. Prime Video content will also become available soon to SFR mobile customers.
According to Variety, Amazon is currently negotiating similar deals with other key French operators.